George E. Studdy

George Ernest Studdy (Devonport, 23 June 1878 – 25 July 1948) was a British commercial artist.

He is best remembered for his creation of Bonzo the dog, a fictional character in the early 1920s that first appeared in The Sketch Magazine.

His Bonzo character was a chubby little white pup with sparse black spots, a stubby tail, and big blue eyes.

Bonzo became the inspiration for much commercial merchandise, such as cuddly and mechanical toys, ashtrays, pincushions, trinket boxes, car mascots, jigsaw puzzles, books, calendars, candies, and a profusion of postcards.

Bonzo's massive popularity allowed Studdy and his wife to live a very comfortable life until he died in 1948.

George E. Studdy
Bonzo, on a postcard