George Joseph Hecht (November 1, 1895 – April 23, 1980) was the founder and publisher of Parents magazine and owner of FAO Schwarz.
With the outbreak of World War I, he became volunteer head of the financial department of New York's office of the American Ambulance Field Service and worked as a civilian for various war-related efforts, such as promoting the sale of Liberty Bonds and conducting research for the War Trade Board.
Although he joined the United States Army as a private in 1918, he was not called to active service.
He expanded the New York toy store nationwide by opening sixteen branches before selling the company in 1970.
Hecht sponsored a training course for Santa Claus impersonators at the toy store.