George Ludlow Lee Sr.

He became chairman of the board of Red Devil and his son, George Ludlow Lee Jr. took over as president and CEO.

The company is now based in Tulsa, Oklahoma and is currently run by grandson CEO William (Bill) S. Lee.

The family moved into the Cedar Hill Farm estate in Basking Ridge, NJ on the week of June 4, 1940.

He and his wife, Dulcinea Harrison Smith Lee, continued operation of the flourishing fruit farm, where local markets and roadside stands were supplied with the produce.

While the founder, George Lee Sr.'s father-in-law Landon P. Smith, was on a trip to Sweden he heard a blacksmith remark “those little red devils” after sparks from a forge singed his arm.