[4] In St. Louis, Noory formed Norcom Entertainment, Inc., a company that developed and marketed video training films to law enforcement and security agencies.

The restaurant's theme revolved around a fictional English soldier, Col. William Berry, who opened the establishment following an exciting secret mission to Marrakesh.

[1] In December 2012, Gaiam TV launched Beyond Belief with George Noory, a subscription-based webcast exploring the unknown and mysteries of the universe.

Sometimes he seems to not pay full attention to his guests, offers strangely obvious commentary, or—and this has alienated some fans—lets clearly delusional or pseudoscientific assertions slide by without challenge.

"[11] In March 2020, Noory voiced his opinions on the coronavirus pandemic stating: "the media is creating hysteria by blowing the figures out of proportion.

[13] In a New York Times article titled 'How Local Media Spreads Misinformation From Vaccine Skeptics', Noory's show Coast to Coast AM has been part of that effect by Noory in unchallenged interviews with a large number of questionable anti-vaccine guests, who use the platform to reinforce unproven claims against the COVID-19 vaccines.