It owns and operates Gaia TV, a subscription video on-demand service consisting of original and licensed alternative media documentaries.

[3] The service has been criticized and deplatformed from social media platforms including Facebook and YouTube for hosting videos promoting vaccine misinformation and conspiracy theories such as the Illuminati, UFOs, and Atlantis.

[11] Gaia continued expansion and in 2003 bought a 50.1% share in its UK distributor Leisure Systems International (LSI).

[32] In March 2024, Gaia launched Gaia+, a premium membership providing access to workshops, live events, and guided programs.

After his departure, his resignation letter was brought to public attention, supposedly claiming Gaia was spreading "Lucifer propaganda."

[40][41] That same year, Patty Greer, a filmmaker formerly contracted by Gaia, accused the company of "promoting Luciferianism and using directed-energy weapons against critics.

She stated that her refusal to sign a non-disclosure agreement involved in regaining distribution rights to her films ultimately led to her content being intentionally removed from the site.

[35] In February 2021, Business Insider published an investigative piece detailing workplace harassment and concerns about the surveillance of Gaia employees by the company.

[46] The lawsuit was settled in 2019, and Greer posted an apology to her website as part of a settlement agreement and removed all of the content surrounding Gaia and #GEM.

[41] In her apology, Greer stated "many of those postings were critical of Gaia and its employees, and were either based on my own opinion or information I received from various third-parties (sometimes anonymously).