George James Sowden (born 1942) is a British designer and product developer based in Milan.
In 1970, he moved to Milan, where he started working with Ettore Sottsass and Olivetti.
[4][5] In the same year, 1981, he founded his design studio, SowdenDesign, collaborating with companies such as Olivetti, Alessi, Bodum, Guzzini, Lorenz, Rancilio, Steelcase, Swatch, Segis, Memphis, IPM, Moulinex, Telecom Italia, Tefal and Pyrex.
[citation needed] In 1991, Sowden received the Compasso d'Oro Award for design excellence for Olivetti, Fax OFX420.
[9][10][11][12] In 2010, Sowden developed the SoftBrew coffee brewing device, which is distributed and sold throughout the world,[13] notably in collaboration with the Danish design company HAY.