Giovanni Pintori (14 July 1912 – 15 November 1999) was an Italian graphic designer known mostly for his advertising work with Olivetti.
[4] His other influential professors included Marcello Nizzoli, Giuseppe Pagano and Edoardo Persico.
[6] Pintori gained international acclaim after the exhibition "Olivetti: design in industry" held in the Museum of Modern Art in October–November 1952.
[7] After leaving Olivetti, Pintori began working as a freelance designer out of Milan, opening his own studio.
Pintori developed his own vocabulary of signs: for example, a bird, flower, ship, letters and numbers.
This meant he was able to clearly represent products in his advertising with strong imagery and basic coloring.
[13] As pointed out by M. Sironi, Giovanni Pintori "succeed in fostering the perception of lightness and transportability through images of pure suggestion – from the flight of a bird to a sailing ship composed of letters, numbers and punctuation marks – and subsequently suggesting swift ocean crossings, or the association of the typewriter with the lightness of a feather.