He is co-founder of Anellotech (www.anellotech.com) a biochemical company focused on commercializing, catalytic fast pyrolysis, a technology to produce renewable aromatics from biomass.
In June 2007, he chaired a NSF and DOE funded workshop entitled: Breaking the Chemical and Engineering Barriers to Lignocellulosic Biofuels (www.ecs.umass.edu/biofuels).
In summer of 2015, George did a sabbatical visit with Professor Tao Zhang at Dalian Institute of Chemical Physics.
George did a post-doctoral stay with Avelino Corma at the Technical Chemical Institute at the Polytechnical University of Valencia, Spain (UPV-CSIC).
The July 2009 issue of Scientific American included an article on the potential of grassoline by Huber and Bruce E. Dale.