George Yip [1] is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London.
Also, author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China's Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012).
Former board member of IDM, Glunz AG, Arlington Capital Management and Data Instruments, Inc., former advisory board member of Sonae SGPS and American University of Cairo Business School He grew up in Hong Kong, Burma, and England and was educated at Dover College, and Magdalene College, Cambridge University in UK.
The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006).
George Yip's business experience spans from marketing and product management to consulting and innovation.