Georges Ferréol Vuitton
Georges is commonly known for his creation of the widely-used LV monogram canvas print, created as an homage to his father and to combat counterfeits.
[5] He created the LV monogram canvas,[4] the Car trunk, innovated on locks that became the Tumbler lock,[3] started the Le Voyage book series, and began giving VIP trunk Vuitton gifts to Louis Vuitton's most loyal customers.
Due to the popularity of the brand, many counterfeit products appeared in France and were sold at much lower prices that reflected their poor craftsmanship.
[6] This resulted in the creation of the LV monogram canvas, which was both a response to counterfeits and a homage to his father Louis Vuitton.
[6] This canvas is covered with diamonds, the LV logo, flowers and quatrefoils[5] and other shapes that have become a key part of the brand's image.
[6] Georges understood that in traveling in a car, the trunks need to be stacked on top of each other to use space efficiently, so he revolutionized the creation of trunks by squaring the edges and with flat tops and bottoms,[8] making them perfect for stacking rather than the typical rounded edges that were common at the time.
Rather than offering discounts, Georges and his eldest son Gaston-Louis chose to be more generous by gifting loyal and continuing customers with mini Louis Vuitton trunks.
[4] After the flowers died, Georges allowed the recipient of the gift to choose how the trunk would be recycled—whether it be for sewing material or as a cigarette box he did not care.
[11] Georges' book was published only in French in 1901 and centered on Paris, with three original editions existing each at a length of 294 pages.
[4] Their children (in chronological order) were Marie Louise, Gaston Louis, the twins Jean and Pierre, and their youngest son Marcel Vuitton.
[13] In 1893, a year after founder Louis Vuitton died, Georges and a relative Henry traveled to the United States by boat passing through Ellis Island immigration[14] to travel to the Chicago World Fair to show off their luxury leather goods,[5] making it the first time that Louis Vuitton products were to be displayed and sold outside of France.
Records show that Georges and Henry travelled multiple times to the United States passing through the Ellis Island Immigration stop entering the country again in 1897.
