Hobeika officially opened his atelier in Beirut, Lebanon in 1995, and has been presenting his collections in Paris for over a decade.

Georges Hobeika operates the fashion label from his showroom on the Rue Royale in Paris and from his atelier headquarters in Beirut.

The Lebanese Civil War forced him to leave the country in order to secure a better future for him and his family.

Hobeika has diversified into a décor line of couture furnishings and home accessories.

Lady Gaga Beyoncé Jennifer Lopez Zendaya Rita Ora Lily Collins Cardi B Chrissy Teigen Ciara Cindy Bruna Kylie Minogue Kelly Rolland Bella Thorne Anitta Monica Bellucci Catherine Zetta Jones Halle Bailey Heidi Klum Leonie Hanne Izabel Goulart Alessandra Ambrosio Jasmine Tooks Sydney Sweeney Jessica Wang Charli D'Amelio Winnie Harlow Olivia Palermo Sarah Hyland Fan Bingbing Angela Baby Aishwarya Rai Priyanka Chopra Hande Erçel Maluma Balqees Fathi Nancy Ajram Yousra Tara Emad Salma Abu Deif Dorra Zarrouk[citation needed]