[7] When she was fifteen, Frontiere's parents divorced, and she married a young U.S. Marine who was heading to Europe during World War II.

[3] A few years later, the family moved to Fresno, California, where Frontiere performed at dinner theatres alongside her mother in a duo, the Pamela Sisters.

[1][3] While living in Miami, Frontiere was introduced to the then Baltimore Colts owner Carroll Rosenbloom (who was separated from his first wife) at a party hosted by Joseph Kennedy at his Palm Beach estate in 1957.

During this time, the couple resided in Bel Air, California, and Frontiere became a part of the Los Angeles social scene, hosting numerous parties and philanthropic events.

[4] Frontiere was also known to entertain guests in a section near the owner's box at the Los Angeles Coliseum dubbed Georgia's Grandstand.

[12] During her years as owner, Frontiere moved the Rams twice, first relocating from the Los Angeles Memorial Coliseum in 1980 to Anaheim (a deal Rosenbloom made in 1978),[13] then to St. Louis in 1995.

"[4] Her inheritance came as a surprise to many fans (though not to close friends and family)[11] who thought Steve Rosenbloom, the former owner's son from a previous marriage and the Rams' vice-president, would take a leadership role in the team's management.

Believing that a lack of direction was responsible for the Rams' inability to win a championship (despite fielding talented teams), she told Sports Illustrated, "Right now, we don't have much leadership.

"[14] That next season, the Rams finally reached Super Bowl XIV but lost to the three-time champion Pittsburgh Steelers 31-19 [15] After the Super Bowl, Frontiere increased her national profile appearing on the cover of Sports Illustrated and in an American Express commercial with the Rams players.

[4] According to ESPN, "When it came to football matters, Mrs. Frontiere delegated to longtime team President John Shaw, to whom she granted considerable autonomy.

Frontiere attempted to have a new stadium built in Los Angeles to improve ticket sales but local government officials were not interested due to unfavorable economic conditions (the end of the Cold War had resulted in large-scale layoffs by defense contractors in Southern California).

[3][4][7] Lured by incentives like $20 million in annual profits from guaranteed season-ticket sales, personal seat licenses and a favorable lease at the $280-million Trans World Dome that was already in the process of being built, Frontiere transplanted the team to St. Louis in 1995.

[11][20] The NFL, which had decided that the city was unsuitable as a football market, initially voted to block the Rams' move to St. Louis.

Though fans in Southern California felt scorned, the city of St. Louis welcomed her after losing the Cardinals franchise to Phoenix, Arizona in 1988.

"[7] The Rams struggled for the first few years in their new home, but in the 1999 season, the team led by coach Dick Vermeil, offensive coordinator Mike Martz and an undrafted ex-Arena Football League quarterback, Kurt Warner, defeated the Tennessee Titans to win Super Bowl XXXIV.

[21] The victory served as vindication for Frontiere in the face of criticism from fellow NFL owners and bitter Los Angeles fans.

On the night of the victory, Frontiere expressed her desire to succeed, "From the time my late husband died, it has been a constant effort to do what he expected me to be able to do.

[23] Upon her death in 2008, Frontiere's son Chip Rosenbloom and daughter Lucía Rodríguez inherited the 60% ownership stake in the team.

Speaking of Frontiere's endeavors, NFL commissioner Roger Goodell said, "Her philanthropic work was legendary and wide ranging.

"[1] In 1991, Frontiere made a $1 million donation to the Fulfillment Fund, which provides support systems to help underprivileged students pursue higher education.

This help often includes mentoring, college/career counseling centers, paying for Scholastic Aptitude tests and support groups on college campuses.

[28] Also in 2008, the Rams partnered with St. Jude Children's Research Hospital to host "Georgia's Drive Fore the Kids", a golf tournament to honor Frontiere and benefit the charity.

[32] In the 1940s and 1950s, she married three more times: to Bruce B. Johnson, a fellow actor at the Garrick Little Theater in Fresno, California; to Wallace Hayes, a stage manager at the Sacramento Music Circus; and to William J. Wyler, a Miami television personality.

[32] Diagnosed with breast cancer in 2007, Frontiere spent the rest of the year undergoing treatment, but her condition rapidly deteriorated and she died in UCLA Medical Center on January 18, 2008.