[4] Rosenbloom was part of the NFL inner circle that negotiated the league's network TV contracts with NBC and CBS and the AFL–NFL merger, both of which contributed to professional football becoming both profitable and the most watched spectator sport in the United States.

[2] As a youth, Sports Illustrated described Rosenbloom as an "indifferent student" but a "good athlete," and competed in football, baseball, and boxing.

[2] Rosenbloom graduated from Baltimore City College in 1926 then later that year attended the University of Pennsylvania in Philadelphia, where he studied psychology and business and was a two-year letterman as a halfback on the football team in 1927 and 1928.

Civilian Conservation Corps was authorized in 1933 and officials needed denim work clothes, Rosenbloom successfully secured Blue Ridge a large order.

[2] By 1940, after attaining distribution through large channels like Sears-Roebuck and J.C. Penney, Blue Ridge had grown into a prosperous company allowing Rosenbloom to retire at 32.

He went on to buy American Totalisator and other small companies, eventually lumping them all together under the name Universal Controls, Inc.[2] Rosenbloom was one of the largest individual shareholders in Seven Arts Productions Limited, which backed the Broadway musical Funny Girl, and the films Lolita, What Ever Happened to Baby Jane?, and The Night of the Iguana.

[3][5] Adopting the nickname of the city's earlier professional incarnation, the Colts, Rosenbloom asked fans to give him five years to create a winning team.

Among the players traded to Baltimore were Don Shula, Art Spinney, Bert Rechichar, Carl Taseff, Ed Sharkey, Gern Nagler, Harry Agganis, Dick Batten, Stu Sheets, and Elmer Willhoite.

Ewbank led the Colts for nine seasons and won two conference and NFL Championships with the help of 1956 free agent quarterback Johnny Unitas.

The televised game, a sudden death thriller, served as a launching point for the start of the NFL's enormous boom in popularity.

[7] Following the 1970 season on January 17, 1971, the Colts won a fourth league title, defeating the Dallas Cowboys 16–13 in Super Bowl V in Miami.

You'd never find 14 men who deal as fairly with one another as the 14 owners in the National Football League, particularly after some of the things that have gone on in business or on Wall Street.

[3] In the next offseason in 1972, Rosenbloom completed a historic tax-free swapping of teams with new Los Angeles Rams owner Robert Irsay.

Though a strong team, the Rams lost the first four conference championship games they played in that decade, twice to Minnesota (1974, 1976) and twice to Dallas (1975, 1978) and failed to advance to a Super Bowl.

[17][18] An unsigned eulogy by the editors in the respected Los Angeles-based annual Petersen's Pro Football indicated that windy weather had forced the cancellation of a planned morning tennis match, and moved Rosenbloom to swim in the ocean as an alternative form of daily exercise; he had subsequently perished in the surf.

[19] Though Dr. Joseph H. Davis, the Dade County coroner, stated, "there is not one scintilla of reason to believe this is anything other than an unfortunate accident," a PBS Frontline documentary called "An Unauthorized History of the NFL" suggested that Rosenbloom, a known gambler,[20] may have been murdered.

[21] Son Steve Rosenbloom stated that his father was a poor swimmer who never went into water alone, telling Frontline "If he went out alone that day, he was breaking a habit of a lifetime.

The actual outcome was not a surprise to close friends and family, however, as Rosenbloom was trying to take advantage of the widow's tax exemption.

[27] Over 900 people attended Rosenbloom's memorial service, including 15 NFL owners, sportscaster Howard Cosell, the entire Rams organization and actors Warren Beatty, Kirk Douglas, Cary Grant, Jimmy Stewart, Rod Steiger, and Henry Mancini.

He helped push the merger forward in 1970 by taking $3 million and agreeing to move the Colts to the American Football Conference (along with the Browns and Steelers).

"[28] Since his death, the Rams' players and coaches give the Carroll Rosenbloom Memorial Award to the team's rookie of the year.