After the 1996 Summer Olympics, the area around the Georgia International Horse Park experienced growth surrounding the facility.
The venue also offers facilities for private social events, such as weddings, receptions, showers, birthday parties and more.
The venue hosted several concerts over the years, primarily utilizing the main horse park arena and bleacher seating.
The legendary Southern rock band played a lengthy 21 song set, that was followed by an Independence Day fireworks show.
The September 12, 1998, edition featured Big Bad Voodoo Daddy, Better Than Ezra, Goo Goo Dolls, Semisonic, Fuel, Fastball, K's Choice, Atheneum, Everything, Addict, Urge, Guster, Amazing Royal Crowns, Shawn Mullins, Jump, Little Children, Albert Hill, The Marvelous 3, Shock Lobo, Blacklight Posterboys, Wil's Drama, Another Man Down, and Seven Foot Politic.
On September 1, 2007, the park played host to the Celebrate Freedom 2007 concert, including evangelist Luis Palau.
Training involved for field ministers took place on the evening of August 27, 2008 at the First Baptist Church, located 2 miles (3 km) south of the park.