Its clientele includes relatively few students attending the nearby University of Georgia, catering primarily to local residents of the Athens area.

Davison's was the planned fourth anchor, but the company was lagging behind reaching an agreement at the time.

[2][3] Notable persons present at the ribbon cutting ceremony were the then mayor of Athens, Lauren Colle, the project manager of CBL Associates Eugene Schimpf, and CBL President Charles Lebovitz, among others.

In early 2022, an Athens construction syndicate proposed a mixed-use development for the site of the mall, which would include more than 1,000 residential apartments and almost 100,000 square feet (9,300 m2) of new retail and restaurant space.

[11] Some of the existing retail space, including the sole remaining anchor store, Belk, would be retained, but the rest of the mall would be demolished.