Georgia was drawn to compete in the second semi-final of the Eurovision Song Contest which took place on 9 May 2024 and was later selected to perform in position 11.

[1] GPB briefly withdrew from the contest in 2009 after the European Broadcasting Union (EBU) rejected its entry, "We Don't Wanna Put In", for perceived political references to Russian prime minister Vladimir Putin tied to tense relations between Georgia and then-host country Russia, which stemmed from the 2008 Russo-Georgian War.

[2][3][4] Georgia had, to this point, failed to qualify to the final on eight occasions, including in 2023 with the song "Echo" performed by Iru.

[8] By mid-February 2024, the song, titled "Firefighter", had been selected and Buzaladze had started preparations with prolific Eurovision songwriter and producer Darko Dimitrov; it was released on 11 March.

[15] In addition, she performed "Firefighter" during the Georgia vs Luxembourg qualifying play-off for the UEFA Euro 2024, held on 21 March 2024 in Tbilisi.

Over the course of the contest, Georgia awarded its 12 points to Armenia in the second semi-final, and to Switzerland (jury) and Ukraine (televote) in the final.

[28][29] GPB appointed Sopho Khalvashi, who represented Georgia in the 2007 contest, as its spokesperson to announce the Georgian jury's votes in the final.

Each participating broadcaster assembles a five-member jury panel consisting of music industry professionals who are citizens of the country they represent.

[31] The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.