Gerald Genta continued to serve as the Chief Designer until his passing in 2011, and Giampaolo Ziviani assumed the role of the company's CEO.

The Maestro case variations were redesigned by the creative director Octavio Garcia and featured diverse dials, a skeletonized style, and rubber straps in colors like blue and green.

GC9.0-A-01, a tribute to founder Gerald Charles Genta, featuring a 60-seconds Titanium flying tourbillon cage developed in collaboration with creative director Octavio Garcia.

[12] In the same year, Gerald Charles expanded its presence to North Europe and the USA through the establishment of new retail locations.

Mr. Genta drew inspiration for Maestro cases from a Roman monument from the 17th century, designed by Francesco Borromini, a Swiss-Italian architect.

The design is influenced by the interplay of a square and an octagon, featuring a distinctive "smile" at the 6 o'clock position, mirroring the concave nature of the monument's facades.

Maestro Collection pieces are designed using medical-grade stainless steel, 18K Rose Gold, and Grade 5 titanium, each finished with a combination of polished and sandblasted techniques.

[19][20] At Watches & Wonders 2024, Gerald Charles presented the Masterlink, the brand's first collection with an integrated asymmetric bracelet, available with a blue or silver dial.