He is a principal scientist at Amazon Web Services and a professor at the Electrical Engineering and Computer Science Department of the University of California, Berkeley.
During this time, he developed the "Simple Interactive Object Extraction (SIOX)" algorithm, now widely used in open-source tools like GIMP and Blender and conducted research on lecture webcasting technologies.
[16] He is mostly known as the original author of the widely used "Simple Interactive Object Extraction" image and video segmentation algorithm,[17][18][19][20][21][22][23][24] created as part of his PhD thesis,[25][26] and as the co-author of a textbook on Multimedia Computing.
[31][32][33] Friedland also frequently uncovers privacy risks in multimedia publishing practice[34][35][36][37][38][39][40][41] and heads the development of the teachingprivacy.org[42] portal which provides educational materials for use in US high-schools as part of the AP Computer Science Principles and the Code.org initiative.
Friedland has authored six books, including: He has also published over 100 peer-reviewed journal and conference articles on topics ranging from machine learning to multimedia computing.