The flowers (somewhat resembling those of the tea tree) last a relatively long time after cutting, making the plant popular in horticulture.

Geraldton Wax is relatively hardy and fairly easy to grow in a Mediterranean climate with well-drained sandy soil and a sunny aspect.

In the wild, Geraldton wax is most commonly white with varying tinges of mauve.

The flavor of Geraldton wax leaves is basically citrus, comparable to lemon myrtle (another Australian native plant) or Kaffir lime.

The leaves can be infused in oil to add a lemon-like flavor, or added to a stock, or sauce.