Gerard Bros.

The business was founded in 1876[1] and incorporated in 1897,[2] and Thomas Bruges Gerard was voted its first chairman.

The company established a factory in Wilkinson Street, New Basford, Nottingham.

In 2005 PZ Cussons finally closed the old Gerard Bros. factory,[5] and manufacturing was moved to Pathumthani, Thailand.

The brand was produced as a toilet soap with the tagline "The First Aid to Beauty".

A set of playing cards were manufactured to advertise Ino Flakes.