The company petitioned the city to repaint the arena bright yellow with black accents to match their branding.
[8] In August 2019, the Hoffmann family entered into an agreement to purchase both the arena and hockey team[9] as part of their plan to expand the entertainment segment in Southwest Florida.
Hertz Arena features LED lighting, luxury seating, a state-of-the-art sound system, video boards, a VIP lounge and much more.
The arena's video boards are used to broadcast live events and offer a variety of features, such as a multi-angle view, instant replays and a wide range of graphics.
[10] The arena has been used as a multipurpose venue, primarily hosting the Florida Everblades ECHL ice hockey team.