ARD and NDR announced on 30 June 2010 that they had internally selected Lena to represent Germany at the 2011 contest after her win in 2010.

As the host country, Germany qualified to compete directly in the final of the Eurovision Song Contest.

Between 1996 and 2008, NDR had set up single-show national finals with several artists to choose both the song and performer to compete at Eurovision for Germany.

[2][3] During the winner's press conference of the Eurovision Song Contest 2010, it was announced that Lena would again represent Germany to defend her title.

[8] Lena presented twelve songs, selected by a panel of music experts together with Stefan Raab and Lena from over 600 songs submitted by individual composers and lyricists and later included in her second studio album Good News, during the competition and public televoting determined the results of all three shows.

The winning song was selected through two rounds of public televoting, including options for landline and SMS voting.

[14] According to Eurovision rules, all nations with the exceptions of the host country and the "Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final.

ARD also broadcast the final on NDR 2, WDR 1LIVE, hr3 with commentary by Thomas Mohr, Steffi Neu and Tim Frühling.

[20][21] NDR appointed Ina Müller as its spokesperson to announce the top 12-point score awarded by the German votes during the final.

The LED screens first displayed turning rectangles, later changing to duplicated images of one of the backing vocalists and lastly a breaking glass when the corresponding sound appeared on the half playback of the song.

This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

In addition, no member of a national jury could be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.