Philipsen's research treats communicative acts as occurring within cultural, social and small group settings.
Speech code theory explores the manner in which groups communicate based on societal, cultural, gender, occupational or other factors.
[7] He was considered a naturalist who watched, listened and recorded communicative conduct in a cultures natural setting.
Em Griffin[1] stated that, "Many people can't get past the idea of ethnography as simply a research method."
It was presented as a formal theoretical statements with five empirical grounded propositions, four of which were carried over intact from the earlier version."