(gesetzlich geschützt), which means "registered trademark" in German, but the mark often seems to be mistaken as the name of a toy brand.
In the late 1940s and early 1950s, Gescha still made a wide variety of tin and stamped toys, but began to focus on making vehicles.
Among these were a windup tractor and trailer, colorful four-inch buses, airplanes, tanks, cars, and a variety of other vehicles.
The company began to specialize in a variety of cast metal heavy equipment vehicles like road graders, front loaders, bulldozers, etc.
This began a new trend that exploded during the 1980s and 1990s, the making of sophisticated diecast vehicles as promotional items for heavy equipment manufacturers.
They compete globally for contracts to make precision models for truck, crane, and other heavy equipment manufacturers (see Conrad website listed below).