The Gesneriad Society, Inc., is an international horticultural society devoted to the promotion, cultivation, and study of gesneriads (plant family Gesneriaceae).
The organization was founded in 1951 as the American Gloxinia Society by Elvin McDonald and incorporated in the state of Missouri in 1954.
It now has a worldwide membership with chapters in the United States, Canada, and Sweden.
[1] The organization publishes a quarterly magazine, Gesneriads (formerly The Gloxinian).
Harold E. Moore as made an Honorary Life Member of the American Gloxinia and Gesneriad Society in 1958.