[3] GetYourGuide sells tours and excursions, activities including cooking classes, and tickets to tourist attractions.

They developed a business plan for a peer-to-peer Internet platform that connected tourists with amateur guides.

Later, the plan was expanded and refined to an internet booking platform for professional tours and activities.

[10] The founders moved from Zurich to Berlin in 2013 to raise venture capital, but ended up getting a lot of their funding from American investors.

[17] In November 2017, GetYourGuide announced a $75 million Series D funding round raised to help support expansion in Asia and the Americas.

The company mined its data on customer preferences from having sold 15 million tours since its founding nearly a decade ago.

To be labeled a GetYourGuide tour, an operator must agree to follow its best practices regarding meeting points, check-in processes, starting times, duration, and other factors.