Get It Louder is a Chinese contemporary art festival that began in 2005 and features exhibitions focusing primarily on young Chinese talent within the spheres of art, architecture, design, literature, film and music.
[1] In an interview, Ou said Get It Louder's inception was meant to showcase young Chinese design talent through a series of traveling exhibitions in Beijing, Shanghai and Guangzhou.
"Young" in this case is more connected to being "fresh" and "edgy" than a particular age, one of the reasons the older, established artist Ai Weiwei was included in past exhibitions.
[2] International, non-Chinese artists and designers have also played a significant part in Get It Louder's exhibitions.
Sharism was the theme for the 2010 exhibition, which Ou described in the same interview as "originat[ing] from issues of collaboration on Internet space, and explores the increasingly convoluted relationship between public and private realms.