[5] The album's lead single "San Quentin" was released on September 7, 2022, accompanied by an official lyric video.

[6][7][8][9] On May 12, 2023, Nickelback announced an expanded deluxe edition of the album will be released on June 3, 2023, with an alternate blue cover.

[10] Mike Kroeger spoke of his personal desire to move in more of a heavy metal direction, or wanting to do an album of Slayer cover songs.

[13][14] During a July 2021 interview, bassist Mike Kroeger commented when asked about the band's progress on new music: "That is happening right now" he said of the forthcoming LP.

When the subject of a release date came up, Mike said "it'll be done when it's done", explaining that he and band would rather not be confined to a timescale for fear of making "a shitty record".

[27] The Fourth Single called "Skinny Little Missy" was Released: October 6, 2023, BUT Sadly there is NO Music Video with it.

On December 18 2024, the band released a music video for the track "Horizon", directed by Andy Brown.

And the entire time we were talking, I'm speaking to this guy, but in my head all I could think about was, 'I'm gonna write a song called 'San Quentin'.