Get a Mac

"), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").

The commercials end with a still shot of a MacBook laptop computer displaying the Mac logo on its screen.

The original American advertisements star actor Justin Long as the Mac, and author and humorist John Hodgman as the PC, and were directed by Phil Morrison.

The American advertisements also aired on Canadian, Australian, and New Zealand television,[citation needed] and at least 24 of them were dubbed into Spanish, French, German, and Italian.

The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.

[3] The advertisements play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Microsoft Windows).

[4] Each of the ads is about 30 seconds in length and is accompanied by a song called "Having Trouble Sneezing", which was composed by Mark Mothersbaugh.

The following is an alphabetical list of the ads that appeared in the campaign shown in the United States, Canada,[5] Australia and New Zealand.

[6] Unlike the ads shown on television, these advertisements have not been posted as high-quality QuickTime videos on Apple's website.

[4] In an article for Slate magazine, Seth Stevenson criticized the campaign as being too "mean spirited", suggesting, "isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?".

[13] Writing in The Guardian, Charlie Brooker criticized the casting of comedians Mitchell and Webb in the UK campaign, noting that in the sitcom they were then starring in together, Peep Show, "Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur...