Gevacolor

The process and company flourished in the 1950s as it was suitable for on location shooting.

Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.

[1] Although Gevacolor was first produced by Gevaert in 1947, the brand name was only protected three years later, due to the company assuming no-one else would claim the name.

Furthermore, in 1946, color film using Agfacolor technology was being produced under Soviet supervision in a factory in Shostka, under the brand name Sovcolor.

[3] "Gevacolor nach Agfa und Gevaert Patenten".