[1] It is known for classic vintage clothing-influenced viscose crêpe, satin and georgette designs, which are modified slightly each season to keep them up to date, but do not follow trends.

[5] They called the label "Ghost" after Sarne's business methodology, which was to employ a team of in-house designers who would create, or "ghostwrite" the collections that would be linked to her name, under her supervision.

[10] Ghost became known for its strongly vintage-influenced designs, often distinctively using rayon (viscose) fabrics, which if shrunk and dyed, developed a crinkled texture similar to vintage crepe.

[2] Although seemingly delicate, Ghost clothes were hard wearing enough to survive being screwed up in a rucksack without needing ironing, which made them very attractive to tourists and travellers.

[4] In May 2006, following the sale in December 2005 of controlling interest to Kevin Stanford and the Icelandic investment group Arev, Sarne resigned from the company.