[1] A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market.
[2][3] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.
[9] A significant proportion of globally recognised fashion brands conduct the majority of their commercial activities beyond their country of origin.
Other prominent brands in this industry, including Adidas, Reebok, Puma, and Asics, have similarly embraced this trend by introducing new apparel and footwear offerings.
[10] The fashion industry involves the design, production, distribution, marketing, retailing, advertising, and promotion of various types of clothing for men, women, and children.
[1][3] Premium and luxury brands are characterized by their exceptional performance in their designated market segments, along with their capability to offer distinctive and valuable features and benefits that are specific to their products.