Ghost sign

[2] Ghost signs are also called fading ads[3] or brickads.

[6] Old painted advertisements are occasionally discovered upon demolition of later-built adjoining structures.

Throughout rural areas, old barn advertisements continue to promote defunct brands and quaint roadside attractions.

The paint that has survived the test of time most likely contains lead, which keeps it strongly adhered to the masonry surface.

In 2013, conservators undertook an effort to preserve ghost signs in Philadelphia.