Guitarist Laura-Mary Carter described the writing process: "It was all in one month, but it wasn't like we were working every day, so it was probably about two weeks, maybe three.

"[1] Drummer Steven Ansell expressed his frustration with not being able to properly support an album during COVID-19 restrictions: "We'd made the record and then put it on pause because of lockdown and everything going bonkers, because we were thinking we can't release the record until we can tour it, then in the meantime we got really bored and restless so we just started writing."

Three songs from the album were made available digitally, "Morbid Fascination" on 28 October 2021, "I Am Not You" on 25 November 2021 and "Murder Me" on 6 January 2022.

[3] Andy Von Pip from Under the Radar wrote that the band "have never sounded so vital" even after 17 years of playing together,[7] The Skinny's Cheri Amour, however, noted "a surprising amount of solo songs".

[6] Several critics praised the album's mixture of genres, At the Barrier's John Barlass calling it "a hugely successful mélange of pop, rock, grunge, punk and electronica".