Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.
[1][2] In 2016, Church & Dwight announced it would discontinue the Mentadent brand effective Spring 2017.
The advertisement was first shown on Associated-Rediffusion in London on 22 September 1955 at 8.12pm BST, with a voiceover by Alex Macintosh.
[2][3] Mentadent is most notable for its unique toothpaste dispenser: a dual chamber pump.
[citation needed] In the majority of its toothpaste lines, the two separate ingredients are baking soda and peroxide.