Gidi Up is a Nigerian television and web drama series starring OC Ukeje, Deyemi Okanlawon, Somkele Iyamah, and Titilope Sonuga in lead roles.

[3][4][5][6] The series follows the lives of four young adults (Obi, Tokunbo, Eki and Yvonne) who are pursuing success and independence in the city of Lagos, revealing the challenges they are faced with at every step of the way in their quest to achieve their dreams.

The idea for a series about four friends striving to survive was born in 2012 by Jadesola Osiberu, few months after the establishment of Ndani TV.

The mission of Ndani is majorly to tell contemporary African stories, Osiberu eventually decided to pen the script for the first season.

[16][17] Owing to the positive response from the audience, it was decided to make the second season bigger, thereby converting the series into 30 minutes per episode.