[1][2] Ndani TV was established in 2012 by GTBank to offer both entertainment and informative content in order to attract a youthful customer base.

[1][3] It was the first online video content vehicle launched by a Nigerian bank and has grown into a media company.

[3] NdaniTV's YouTube channel has over 107 million views and over 519,000 subscribers as of January 2023.

[3] Ndani TV offers its audience an insider's look at the African continent, Hence the name 'Ndani' which is a Swahili word for 'Inside.

This occurred in the midst of sexual assault allegations against Pastor Biodun Fatoyinbo and led to speculation of the take down being related to the situation.