[1][2] She is the founder and C.E.O of Education Alchemists Ltd - a company formed around her life's work including Carpe Diem[3] learning design methodology, pedagogical transformation, online teaching, technology enhanced learning, the 5 stage model[4] and e-tivities.
[5] Previously, Salmon was Academic Director for Open Education Services ( OES) in the UK.
Previously, Professor of Innovation and Transformation, and Associate Dean, Online, at the University of Liverpool Management School.
She was previously Professor of E-learning and Learning Technologies, and Head of the Beyond Distance Research Alliance and the Media Zoo, at the University of Leicester in the UK.
Salmon has recently spoken at online conferences, including the Learnovation Tech Summit.