The street starts north at Connaught Road Central, crosses Des Voeux Road Central and continued as a dead-end pathway leading to several shops at the Centre.
The street used to end at Queen's Road Central.
Nonetheless, as a result of large scale property developments like the Center, much of this section was demolished.
A tram stop is located at its junction with Des Voeux Road Central.
The street, like Gilman's Bazaar, a famous food street one block east was named after Gilman, Bowman and Co., one of the major British firms in Hong Kong in the mid-19th century which occupied the area.