He is considered to be one of the most important potters of the Italian Renaissance.
He is famous as inventor of a particular kind of lusterware (lustro), using red and gold especially.
In 1498, he became a citizen of Gubbio and in 1518 invented his remarkable lustre, the chief characteristics of which are its beautiful gold and carmine colors.
Good examples of his majolica may be found in the local museums of Gubbio, Urbino, Arezzo, and elsewhere in Italy, and also in the principal museums of decorative art in Europe, such as Berlin, Vienna, Paris, and South Kensington.
He was assisted in his work by his brothers Salimbene and Giovanni, and after his death it was continued by his son Vincenzo.