[3] He retired from the state legislature to run for Rhode Island's Lieutenant Governor, winning the 1994 Republican primary at the age of 26.

[8] One of three candidates on the ballot for the Republican primary, Feroce garnered just 1,147 votes (3.5 percent) to finish a distant third.

[citation needed] Feroce has stated that the philosophy behind his leadership and the direction of the company has been "profitability, environmentalism and charity".

"[11] On March 13, 2014, it was announced that Feroce had left the company and founder and creative director, Carolyn Rafaelian, was appointed interim CEO.

This was in part due to the culture he helped develop at Alex and Ani, centered on the importance of making a positive social impact.