Johar has been the Senior Vice Dean,[1] the Vice Dean for Research[3] and the Vice Dean for Diversity, Equity and Inclusion[2] at Columbia Business School, and received the Service to the Doctoral Program Award at Columbia Business School in 2023[4], the Columbia University Faculty Service Award in 2024[5], and the American Marketing Association Consumer Behavior Special Interest Group (AMA CBSIG) Lifetime Achievement Award in 2025[6].
Johar is a graduate of IIM Calcutta and she received the Distinguished Alumnus Award from the institute in 2019.
Johar served as the President of the Society for Consumer Psychology from 2022-2023[10] and organized the SCP Climate Change Challenge boutique conference[11] in 2023.
[16] This research has implications in a variety of situations, from companies in crisis[17] to the messages of presidential candidates.
[18] She also applies a psychological lens to understand when and why misinformation impacts consumer beliefs and the effectiveness of proposed remedies.