Giuseppe Pinot-Gallizio (1902–1964) was an Italian painter, the formulator of industrial painting, and a founding member of the Situationist International.
It was held in Pinot-Gallizio's studio, a monastery from the seventeenth century, and was attended by such artists as Enrico Baj who experimented with nuclear painting techniques, Walter Olmo, who experimented with musical interventions, Ettore Sottsass, Elena Verrone, and Piero Simondo.
At this conference, the Italian artists withdrew from the Laboratory, and after the formation of the SI only Pinot-Gallizio and his son, Giors Melanotte, remained.
Rather than a small image to be interpreted, these huge canvases were intended to cover a large area.
It was composed of 145 metre canvases which were painted by hand or with the aid of spray guns and machines using resins invented by Pinot-Gallizio himself.