Glamour photography

In the early 1900s the pinup became popular and depicted scantily dressed women, often in a playful pose, seemingly surprised or startled by the viewer.

[citation needed] During World War II, pin-up pictures of scantily clad movie stars were extremely popular among American servicemen.

Betty Grable was one of the most famous pin-up models of all time; her pinup in a bathing suit was extremely popular with World War II soldiers.

Glamour models popular in the early 1990s included Hope Talmons and Dita Von Teese and the modern era is represented in the U.S. by models like Heidi Van Horne and Bernie Dexter, while leading representatives of the genre in the UK have included Katie Price and Lucy Pinder.

Instagram models and influencers posting glamour photography-type content have attracted heavy scrutiny from the general public, and are blamed for contributing to rising rates of depression and anxiety in the West.