[8] In January 1996 he founded Project Cool with Teresa Martin, a new media specialist at Knight Ridder.
The site became a respected and widely used resource on web development techniques,[11] and its founders co-authored two books to complement it.
[12][13] Davis co-founded the Web Standards Project with Tim Bray, Jeffrey Zeldman and George Olsen, among others.
[10] In 2000, he founded Astounding Websites, an online forum created to review and discuss the best writing, design, and programming on the web.
[14] Davis gave up on the web as a medium in 2002, dismissing it as "old hat" because he believed there was little room for significant further breakthroughs.