GlobalHue was a privately owned advertising agency specializing in what the firm called a culture based approach to marketing, with offices in New York City and Southfield, Michigan (Detroit).
The agency offered full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for blue-chip clients including Verizon Wireless, Walmart, Chrysler Group LLC, U.S. Navy, Jeep, and OneMain Financial.
Its ad campaigns for Chrysler Jeep, MGM Grand Detroit and the Bermuda Department of Tourism took this “total market” approach.
“Multicultural Nation: Convergence and Divergence in the New America” [6] presented insights for marketing to a complex ethnic and cultural consumer population.
The report confirmed that prevalent assumptions about segments, both Non-Hispanic Whites and ethnic, are becoming irrelevant and even risky for brand success in the diversified consumer market.
Mar 16, 2009: Don Coleman's GlobalHue is accused of ripping off the government of Bermuda by overbilling its $13 million tourism advertising contract.
http://www.cbsnews.com/news/globalhue-accused-of-overbilling-bermuda-account-agency-plays-race-card/ Archived 2015-06-11 at the Wayback Machine[9] The 2008 Chrysler 300C sedan campaign titled “The Artist Inside You” was targeted at African American business people and entrepreneurs encompassing TV, print, radio and digital, featuring 300C cars as customized works of art.
[10] Late in the model lifecycle, GlobalHue produced a more public and traditional campaign that acknowledged the car's urban icon status.
"[citation needed] The campaign included outdoor and transit, broadcast, print, digital and retail ads, and sought to expand the brand's appeal to a younger, more diverse and urban customer base.
With a message of strong community empowerment, use of non-traditional formats (such as lunch trucks, local restaurant menus, Webisodes mimicking popular telenovela), and a focus on clarifying the government commitment to confidentiality, GlobalHue's strategy for the campaign “It’s In Your Hands” helped this Census become one of the most successful ever conducted.
[23][24][25] 2010 AdWeekMedia Multicultural Agency of the Decade [26] Black Enterprise 100 Company of the Year Award [27] Don Coleman's GlobalHue is accused of ripping off the government of Bermuda by overbilling its $13 million tourism advertising contract.
Top executives of Coleman's GlobalHue firm filed a class action lawsuit in Manhattan federal court claiming they have not been paid in months.
The lawsuit claims the company's employees, including its executive creative director and the former head of the Wal-Mart account, saw their last paychecks on March 15.
Separately, Coleman is being pursued in Manhattan federal court for $1.24 million by a real estate company that says GlobalHue broke its lease for two floors of office space at 123 Williams Street downtown.
Howard said he was ordered to wait for Kelli Coleman while she “spent long evenings in various clubs in New York City,” and then to pick her up the next day at 8 am to take her to the gym.