[1] Part of the Venntro Media Group, Ross Williams, a UK businessman, started the company in 2003[2] and it has since grown to have three additional offices located in London, New York, and Melbourne.

[6] Williams’ work on Global Personals was noticed in the running for Young Entrepreneur of the Year in 2006 for the CBI Growing Business Awards.

Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.

Windsor Trading Standards confirmed that it took claims of fake profiles very seriously and had had "ongoing dealings" with Global Personals regarding this practice.

[9] In addition, Global Personals continues to invest in growth initiatives, including offering affiliates of the FriendFinder platform a chance at a 100 per cent revenue share for the next 6 months if they transition over to WhiteLabelDating.com.

In addition to operating their own dating sites, Global Personals also operate over 1,700 sites on behalf of partners according to their website[13] who use a shared set of databases belonging to global personals covering multiple niches including adult, straight, affair and LGBT.