The company owns CupoNation, Pepper.com and Coupons.com, as well as several other discount code and deal sites across Europe, and operates coupon portals for publishing houses.

[7] In 2019, Global Savings Group acquired the UK-based money-saving browser extension provider Pouch for a cash purchase in the 7-figure US dollar range.

[8] In 2020, Global Savings Group made a significant acquisition by purchasing iGraal, a leading French cashback company, for €123.5 million.

[13] Gerhard Trautmann, CEO of Atolls, has emphasized that the rebranding marks the company's commitment to innovation in shopping experiences, aiming to provide value to both consumers and partner brands.

This unified infrastructure is likened to individual islands within a larger reef system, creating a robust foundation for efficient global operations.