As of 2016, Rocket Internet has more than 28,000 employees across its worldwide network of companies, which consists of over 100 entities active in 110 countries.

In January 2017, Rocket Internet Capital Partners announced its final closing of $1 billion dedicated to early stage and growth equity investments.

[20] Rocket Internet follows the strategy of building companies on the basis of proven Internet-based business models.

According to Rocket Internet's financial statements the company especially concentrates on Food & Groceries, Fashion, Home & Living and Travel.

[24][25] According to media coverage at the time, the reason for this string of layoffs was "bad quality of new products" and a "gruff manner" towards employees in the course of Rocket Internet's expansion into a "large corporation".

The former Rocket Internet managers subsequently went on to found the incubator Project A Ventures with help from the Otto Group.