The company was formed in 2005 by principals from Westwood One and Metro Networks, both of which provide direct traffic and news programming to their affiliate stations in the U.S.
Global Traffic Network is also attempting to expand its market reach in the televised media through its Australian subsidiary.
Global Traffic’s media reach, as a helicopter company, is the largest in the world, an idea first hatched by vendors of Metro Networks in 1999.
Yde united four helicopter traffic companies that had been operating in Australia, Canada and Europe.
Global Traffic Network now owns dozens of Robinson R44 helicopters to service affiliate contracts in the US, Canada, Australia and Europe, according to the 2007 Rotor Roster, a helicopter industry publication that reports annually on the ownership and registration of rotorcraft.
Among the field of executives are William Yde, III, who serves as Chairman and CEO of Global Traffic Network, Gary Worobow, former General Counsel and director of Metro Networks and former General Counsel of Westwood One, who serves as Executive Vice President, Business and Legal Affairs.